INSPIRED BY EXCELLENCE.

DRIVEN BY

RESULTS.

Our team of digital experts is here to guide your business through the digital landscape, helping you reach and exceed your goals.

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Contact Us

2020

Started in

50%

Average Growth Rate Year After Year

25+

Digital Services to Offer

Our Services

Our dedicated team works with clients on the strategic integration of powerful marketing tools into more traditional forms of advertising.


Let us help you decide what works best for your company’s goals!

Video Production

Social Media

Display Advertising

CTV/OTT Advertising

Website Development

SEO & SEM

Grow Where It Matters

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No Commercial? No Worries!

Performance Digital is proud to have a full, in-house production team to help craft powerful video messages for your business!

Connected TV

TV's Impact. Digital Precision.


Roughly 88% of US households own at least one internet-connected TV device.


The average US adult is expected to watch 123.4 minutes of CTV per day in 2024.


Reach engaged viewers with your brand's message in a premium, streaming environment via targeted ads on CTV/OTT platforms.

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Facebook & Instagram Advertising

There are 3.07 billion active users on Facebook and 2 billion active users on Instagram.


Leverage the power of monthly Facebook & Instagram users with some of the most precise audience targeting available today.

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What our clients say about us?

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Dog Training Elite

"I truly enjoyed working with Addy and her team at Performance Digital. They took their time to walk us through the whole process and what we could expect. Very professional and personable."

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Spohrs Wet Basement & Landscaping

"They are great people to work with! They were able to re-design our website and get it functioning correctly, as well as get us the Google leads for our business."

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Hawkins Construction

"Working with Performance Digital has been nothing short of exceptional ... We wholeheartedly recommend Performance Digital to any organization looking to elevate their digital presence and achieve tangible results."

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Fresh Takes & Agency News

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By Alexis Rios May 27, 2025
Duolingo. The name conjures images of a quirky green owl, playful social media interactions, and the satisfying ding! of a completed lesson. They've built a massive following, not just for their accessible language learning app, but for their undeniably fun, interactive, and often hilariously trendy online presence. But things have taken a sharp turn. Earlier this year, Duolingo's CEO announced a significant shift in the company's core identity: they are now an AI-first company . For those unfamiliar, being "AI-first" means that an organization prioritizes artificial intelligence as the central driving force behind its business decisions, operations, and the very development of its products and services. AI isn't just a tool; it's the foundation upon which the company is built and innovates. On the surface, the benefits seem clear for the company. It promises increased efficiency and potentially a smoother, more streamlined user experience. However, this strategic pivot hasn't been met with open arms by Duolingo's loyal fanbase. In fact, it's stirred up a considerable amount of anger and disappointment. The core of the issue lies in the perception of authenticity. For a brand that cultivated such a vibrant and human-feeling online persona, the move towards AI-first feels like a cold, calculated decision. It signals to users that the company might prioritize algorithms over people, potentially sacrificing the very elements that made Duolingo so engaging and relatable. The reaction from longtime users has been swift and decisive. Reports are flooding in of individuals ending their hard-earned Duolingo streaks and deleting the app altogether. Others have left snarky remarks on Duolingo’s TikTok page comments . The emotional connection built over months and years of learning alongside the quirky owl now feels… less genuine.
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By Alexis Rios May 19, 2025
As digital marketers, we're constantly seeking ways to sharpen our skills, whether it's diving into the latest SEO strategies, crafting compelling email campaigns, or mastering the intricacies of Google Analytics. But the rapid evolution of the digital universe demands we look beyond the traditional. The rise of AI is no longer a distant future; it's the present, and it's rapidly changing the game. That's why Google's recent announcement of free, in-depth AI courses is such a monumental development, offering a direct pathway to understanding and leveraging this powerful technology. The digital marketing arena is fiercely competitive, and continuous learning is the key to staying relevant. While certifications in SEO and analytics remain valuable, the next frontier lies in understanding and applying Artificial Intelligence. Recognizing this pivotal shift, Google has generously opened the doors to AI education with the release of its own free courses. This isn't just about adding another line to your resume; it's about gaining a fundamental understanding of the tools that will define the future of digital marketing. The diverse range of courses offered includes: " Introduction to Generative AI, " " Introduction to Large Language Models ," " Introduction to Responsible AI ," " Introduction to Image Generation ," " Encoder-Decoder Architecture ," " Attention Mechanism ," " Transformer Models and BERT Model ," " Create Image Captioning Models ," and " Introduction to Vertex AI Studio ."
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By Performance Digital May 12, 2025
The FTC's Case Against Meta The intense battle between the Federal Trade Commission (FTC) and Meta over allegations of monopolistic practices has the potential to reshape the landscape of social media and big tech as we know it. In a move that would later become central to the FTC's case, Meta purchased Instagram for $1 billion in April 2012, followed by WhatsApp for $19 billion . Then, in December 2020, the FTC, in conjunction with 46 states, filed a lawsuit against Meta alleging illegal monopolization. This lawsuit specifically focused on the acquisitions of Instagram and WhatsApp, arguing that Meta employed a "buy or bury" strategy to eliminate potential competitors. While the initial complaint faced difficulties and was dismissed, an amended complaint was subsequently filed, and the case eventually went to trial in April 2025.