DIGITAL BLOG

Founded in 2012, PrettyLittleThing quickly became a go-to online fashion retailer for bold, trend-driven styles at affordable prices. The brand, a subsidiary of Boohoo Group, became a staple for Gen Z and millennial shoppers with its glam aesthetic, flashy campaigns, celebrity collaborations, and emphasis on inclusivity. Known for its bodycon dresses, bright colors, and head-turning designs, PLT made its mark by leaning into the fast-fashion space with unapologetic confidence and a strong, recognizable voice.  From Loud & Proud to Quiet & Confused PrettyLittleThing built its reputation on being loud, unapologetically fun, and fiercely Gen Z. Think neon bodysuits, rhinestones, and festival-ready fits that screamed “main character energy.” But in a surprising shift, PLT’s rebrand introduced minimalist designs, earthy tones, and a stripped-back website that looked more like a luxury boutique than a fast-fashion powerhouse. According to The Cut , the rebrand didn’t just confuse customers—it alienated them. PLT fans were quick to note the lack of size inclusivity, dramatic changes to product styles, and a tone that no longer felt “for them.” As one viral comment pointed out, “PrettyLittleThing is now PrettyConfusedCustomer.”

ChatGPT Search vs Google: Who's Winning the AI Search Battle? Towards the end of last year, OpenAI launched ChatGPT Search, a search tool designed to provide users with instant, concise answers while linking to sources. Unlike traditional search engines, ChatGPT Search eliminates the need to sift through multiple web pages. However, its biggest drawback is that it provides a limited number of sources, potentially leaving out valuable information. ( Source ) Google quickly responded by integrating its AI model, Gemini, into search results, offering "AI Overviews" that provide summarized responses with source links, while still keeping traditional SEO-driven results. ( Source ) Is ChatGTP Search a Google Killer? Despite its growing popularity, ChatGPT Search is nowhere near overtaking Google. Here’s how they compare: Google Search: Over 5 trillion searches in 2024 (about 14 billion per day ), with a 93.57% market share ( Source ) ChatGPT Search: Estimated 37.5 million queries per day , making up just 0.25% of the market ( Source ) For now, Google remains the dominant search engine, handling 373 times more searches than ChatGPT in 2024. The Challenges of AI-Powered Search While AI search tools offer fast and direct answers, they come with limitations: Lack of Multiple Sources: Unlike Google, ChatGPT often references just one source per answer, making it harder to verify information. Limited Location Accuracy: ChatGPT can infer general location from an IP address but doesn’t actively track users like Google Maps, leading to less accurate local search results.

Kim Kardashian’s shapewear brand, Skims, isn’t just a fashion statement– it’s a marketing masterclass. Since its launch, Skims has skyrocketed to a $4 billion valuation , proving that smart marketing and strong branding can turn any company into a powerhouse. But what exactly makes Skims so successful? Let’s break it down and see how you can apply these genius tactics to your brand.

Chipotle just took marketing to a whole new level—literally—by dropping its first-ever national TV ad inside the Roblox metaverse!

Over the past few years, Duolingo has absolutely crushed the social media game, turning their brand into a viral sensation. Let’s break down how they did it and what businesses can learn from their success.

We are excited to share that our very own Digital Marketing Director at Performance Digital, Addy Combs, recently sat down with Luke Kramer and Nathan Magnussen on the Brick By Brick: Young Entrepreneurs Podcast to share her expertise on the secrets of digital marketing, business growth, and leadership. In this episode, Addy shares how she built a successful digital marketing agency in Omaha, NE, the most common marketing mistakes businesses make, and why education and transparency are essential. She also discusses the power of persistence in entrepreneurship and her journey into real estate investing. Whether you're a business owner, marketer, or just curious about the digital world, this conversation is filled with valuable insights to keep you ahead of the curve. 

Meta is making some huge moves in the world of artificial intelligence, with CEO Mark Zuckerberg announcing last month that the company plans to invest up to $65 billion to build out its AI infrastructure. This would include creating a massive new data center. By the end of 2025, Meta expects to have over 1.3 million powerful GPUs (the hardware that helps run AI models) at its disposal. (Source: MSN Article on Zuckerberg's AI Investment ) 2025 will be a game-changing year for AI. Zuckerberg expects Meta's AI assistant to help over 1 billion people, and the company's new Llama 4 AI model is set to be a leader in the field. 

The Super Bowl is never just about the game--it is also about the commercials that get everyone talking. With millions of people watching, brands will pull out all their creativity to grab people's attention. Social media, especially X (Twitter), exploded with reactions, memes, and hot takes, giving these ads a life of their own. In this blog post, we are breaking down our personal top 5 Super Bowl LIX ads that didn't just entertain but also took over social media. 1. Doritos Abduction First up is the "Doritos Abduction" commercial. The best part about this is it's completely fan-made! Doritos revived their iconic contest, giving fans the chance to showcase their creativity for a $1 million prize. This winning ad hilariously shows a guy trying to keep his bag of Doritos from being taken by aliens.

TikTok is still in the process of becoming officially banned in the U.S., raising big questions for the digital marketing world. The decision is being made over concerns about data security, privacy, and the platform’s connections to the Chinese government. Since TikTok has been a major hub for brands, influencers, and creative trends, this ban is forcing marketers to rethink their strategies and adapt quickly.

As humans, we crave a sense of relatability in our lives, whether through relationships or the entertainment we consume. Memes, with their captions and visuals, often convey a message or joke that resonates with people.

Just like a physical store, your digital presence needs to be clean, inviting, and constantly updated to attract and retain customers. A well-maintained digital storefront not only enhances customer experience but also significantly boosts your online visibility, leading to higher engagement and sales.