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DIGITAL BLOG

Welcome to the Performance Digital blog! Here, we delve into the latest in digital marketing, explore industry trends and news, and uncover new tactics to elevate your business. Stay informed and discover why these strategies are essential for success in the digital landscape.

A collage of advertisements for the super bowl
By Performance Digital February 14, 2025
The Super Bowl is never just about the game--it is also about the commercials that get everyone talking. With millions of people watching, brands will pull out all their creativity to grab people's attention. Social media, especially X (Twitter), exploded with reactions, memes, and hot takes, giving these ads a life of their own. In this blog post, we are breaking down our personal top 5 Super Bowl LIX ads that didn't just entertain but also took over social media. 1. Doritos Abduction First up is the "Doritos Abduction" commercial. The best part about this is it's completely fan-made! Doritos revived their iconic contest, giving fans the chance to showcase their creativity for a $1 million prize. This winning ad hilariously shows a guy trying to keep his bag of Doritos from being taken by aliens.
A woman is taking a picture of herself with a ring light.
By Performance Digital January 28, 2025
TikTok is still in the process of becoming officially banned in the U.S., raising big questions for the digital marketing world. The decision is being made over concerns about data security, privacy, and the platform’s connections to the Chinese government. Since TikTok has been a major hub for brands, influencers, and creative trends, this ban is forcing marketers to rethink their strategies and adapt quickly.
A collage of four pictures of a man, a girl, a kermit the frog, and a couple.
By Performance Digital January 22, 2025
As humans, we crave a sense of relatability in our lives, whether through relationships or the entertainment we consume. Memes, with their captions and visuals, often convey a message or joke that resonates with people.
A close up of a cell phone with many apps on it
By Performance Digital July 24, 2024
Just like a physical store, your digital presence needs to be clean, inviting, and constantly updated to attract and retain customers. A well-maintained digital storefront not only enhances customer experience but also significantly boosts your online visibility, leading to higher engagement and sales.