Small businesses are what make communities so unique. They are the coffee shops with the best vibes, the boutiques that actually carry cool stuff you can't find anywhere else, and the local restaurants that everyone recommends. They add personality and connection to a city in a way that big corporations can't. But here's the thing: even if you've got the best product or service, people won't know unless they see you. And in 2025, "being seen" means showing up online. That's where digital marketing comes in.
Short-form videos isn't just the future anymore. Every platform is pushing video front and center. In Metricool's latest report , which looked over 5.6 million videos from 582,000+ accounts worldwide, proves it. Short-form video grew 71% in the last year and TikTok is leading the charge with massive jumps in both new acounts and videos posted. Instagram is still the biggest by volume, but its growth is slowing.
Branding isn't just a logo slapped on a website or instagram post. When your branding is consistent across everything, it actually makes people trust you more and remember you easier. Here's why it matters and why it's way easier than it sounds:
Cracker Barrel has been known for not just their country style cooking, but also for the nostalgic charm that greets customers the moment they step inside. Everything about the brand has been tied to comfort and tradition. That's why the company's recent logo redesign has sparked such a strong reaction online. Cracker Barrel gave its logo a makeover. They kept the same gold and brown colors, but they took out one big detail: the man sitting next to the wooden barrel. Now it’s a much more simplified, modern-looking design. But many longtime fans aren't on board. Social media was quick to light up with criticism. For a lot of customers the original design carried nostalgia and a kind of charm that you don't just get everywhere.
From June 17 to July 4, 2025, Performance Digital partnered with a popular fireworks stand on a digital campaign aimed at boosting foot traffic and driving local sales across their stand locations. With a multi-channel approach, including email marketing, streaming audio, digital-out-of-home (DOOH), and targeted display ads, the campaign delivered impressive results with real, measurable business impact. 
With so many social media platforms out there, it can feel overwhelming to figure out where your business should show up. Should you be on all of them? Just one or two? And how do you even decide? Let's break it down. 
We've all be there - clicking a link, waiting a beat too long, and bouncing before the page even loads or landing on a site that looks like it hasn't been updated since 2009. Whether you're a brand, business, or creative, your website is your first impression. And in a world where attention spans are shorter than ever, people decide whether to stay or go within seconds. Literally. Here are 7 ways your website might be turning visitors away and how to fix it:
Real Talk: Summer vacation is halfway over. The sun's hot, your iced coffee budget is out of control, and your customers? They're either poolside or in panic mode about back-to-school. Before the chaos hits this Fall, here are 5 super doable marketing to-do's you can knock out in one afternoon.
Earlier this spring, we partnered with a local events team to help promote one of their most-loved tasting festivals, think wine, beer, music, food, and vendors. Our job? Help them get the word out, get people excited, and most importantly get people to buy tickets. We had just a few weeks, but thanks to smart targeting, eye-catching creative, and a digital game plan that actually works—we made it happen.
June 30th is National Social Media Day, a celebration of the platforms that have transformed how we connect, communicate, and do business. 
Discover how Netflix is using AI to create smarter, more personalized ads and what this shift means for the future of digital advertising.
Duolingo. The name conjures images of a quirky green owl, playful social media interactions, and the satisfying ding! of a completed lesson. They've built a massive following, not just for their accessible language learning app, but for their undeniably fun, interactive, and often hilariously trendy online presence. But things have taken a sharp turn. Earlier this year, Duolingo's CEO announced a significant shift in the company's core identity: they are now an AI-first company . For those unfamiliar, being "AI-first" means that an organization prioritizes artificial intelligence as the central driving force behind its business decisions, operations, and the very development of its products and services. AI isn't just a tool; it's the foundation upon which the company is built and innovates. On the surface, the benefits seem clear for the company. It promises increased efficiency and potentially a smoother, more streamlined user experience. However, this strategic pivot hasn't been met with open arms by Duolingo's loyal fanbase. In fact, it's stirred up a considerable amount of anger and disappointment. The core of the issue lies in the perception of authenticity. For a brand that cultivated such a vibrant and human-feeling online persona, the move towards AI-first feels like a cold, calculated decision. It signals to users that the company might prioritize algorithms over people, potentially sacrificing the very elements that made Duolingo so engaging and relatable. The reaction from longtime users has been swift and decisive. Reports are flooding in of individuals ending their hard-earned Duolingo streaks and deleting the app altogether. Others have left snarky remarks on Duolingo’s TikTok page comments . The emotional connection built over months and years of learning alongside the quirky owl now feels… less genuine.