Most businesses treat social media as an awareness-only play. The idea is usually, “Let’s post consistently, grow followers, stay top of mind.” This always looks great on paper but fails to address your audience at each phase of the buyer’s journey. With strategic content built for each part of the funnel, social media can and should addresses each step in your audience’s journey from awareness to conversion. Here's a different way to think about it.
Let's say you just got an ad back from your designer. It's clean, it's simple. It has an image, a headline, and a call to action saying "shop now". But now you want to add another tagline, a list of features, and a disclaimer at the bottom in tiny font. Suddenly the ad now looks like a flyer posted on a bulletin board. This happens constantly in digital marketing, and it is one of the biggest reasons ads don't perform well. The fix is not complicated, but first you need to understand why adding all that extra information to the ad is a huge problem.
Why Generational Consumer Behavior Matters More Than Ever
Most businesses treat social media as an awareness-only play. The idea is usually, “Let’s post consistently, grow followers, stay top of mind.” This always looks great on paper but fails to address your audience at each phase of the buyer’s journey. With strategic content built for each part of the funnel, social media can and should addresses each step in your audience’s journey from awareness to conversion. Here's a different way to think about it.
Let's say you just got an ad back from your designer. It's clean, it's simple. It has an image, a headline, and a call to action saying "shop now". But now you want to add another tagline, a list of features, and a disclaimer at the bottom in tiny font. Suddenly the ad now looks like a flyer posted on a bulletin board. This happens constantly in digital marketing, and it is one of the biggest reasons ads don't perform well. The fix is not complicated, but first you need to understand why adding all that extra information to the ad is a huge problem.
Why Generational Consumer Behavior Matters More Than Ever
