By Performance Digital
•
April 1, 2025
Kim Kardashian’s shapewear brand, Skims, isn’t just a fashion statement– it’s a marketing masterclass. Since its launch, Skims has skyrocketed to a $4 billion valuation , proving that smart marketing and strong branding can turn any company into a powerhouse. But what exactly makes Skims so successful? Let’s break it down and see how you can apply these genius tactics to your brand.