Founded in 2012, PrettyLittleThing quickly became a go-to online fashion retailer for bold, trend-driven styles at affordable prices. The brand, a subsidiary of Boohoo Group, became a staple for Gen Z and millennial shoppers with its glam aesthetic, flashy campaigns, celebrity collaborations, and emphasis on inclusivity. Known for its bodycon dresses, bright colors, and head-turning designs, PLT made its mark by leaning into the fast-fashion space with unapologetic confidence and a strong, recognizable voice.  From Loud & Proud to Quiet & Confused PrettyLittleThing built its reputation on being loud, unapologetically fun, and fiercely Gen Z. Think neon bodysuits, rhinestones, and festival-ready fits that screamed “main character energy.” But in a surprising shift, PLT’s rebrand introduced minimalist designs, earthy tones, and a stripped-back website that looked more like a luxury boutique than a fast-fashion powerhouse. According to The Cut , the rebrand didn’t just confuse customers—it alienated them. PLT fans were quick to note the lack of size inclusivity, dramatic changes to product styles, and a tone that no longer felt “for them.” As one viral comment pointed out, “PrettyLittleThing is now PrettyConfusedCustomer.”

ChatGPT Search vs Google: Who's Winning the AI Search Battle? Towards the end of last year, OpenAI launched ChatGPT Search, a search tool designed to provide users with instant, concise answers while linking to sources. Unlike traditional search engines, ChatGPT Search eliminates the need to sift through multiple web pages. However, its biggest drawback is that it provides a limited number of sources, potentially leaving out valuable information. ( Source ) Google quickly responded by integrating its AI model, Gemini, into search results, offering "AI Overviews" that provide summarized responses with source links, while still keeping traditional SEO-driven results. ( Source ) Is ChatGTP Search a Google Killer? Despite its growing popularity, ChatGPT Search is nowhere near overtaking Google. Here’s how they compare: Google Search: Over 5 trillion searches in 2024 (about 14 billion per day ), with a 93.57% market share ( Source ) ChatGPT Search: Estimated 37.5 million queries per day , making up just 0.25% of the market ( Source ) For now, Google remains the dominant search engine, handling 373 times more searches than ChatGPT in 2024. The Challenges of AI-Powered Search While AI search tools offer fast and direct answers, they come with limitations: Lack of Multiple Sources: Unlike Google, ChatGPT often references just one source per answer, making it harder to verify information. Limited Location Accuracy: ChatGPT can infer general location from an IP address but doesn’t actively track users like Google Maps, leading to less accurate local search results.